Shopper’s Drug Mart ‘Etival’ skin selector tool.

Designed and commissioned by Tribal DDB Toronto, the piece is a small flash based questionnaire for Shopper’s Drugmart’s Etival website. The questionnaire runs people through a short questionnaire about their skin-care regiment. Once completed, the results show what Etival products would replace their current skin care products, and what else within the product line would suit the customer’s needs.

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