The Marketing Store Toronto 10th Anniversary Invite and Game

For the 10th Anniversary of TMS Toronto, our Senior management team were looking to create a real interactive showstopper as part of our invitation. There was a buzz around the office at the time concerning the use of flash based augmented reality, I contacted the crew at The Secret Location to see if they were up to the job of developing a little augmented reality piece for us. They were AMAZING. They pitched extending the concept of an augmented reality invite into an interactive AR game for the party itself. There concept was to create an Augmented Reality paper rock scissors game. The game would be triggered by three different AR markers printed on the back of the event’s coasters. There were three different coasters (one for paper, one for rock…etc.) that were scattered ubiquitously around the event. When the coasters were presented to the game terminal (which composed of a 47″ tv and two laptops with web cams) When both of the terminals recognized that they were presented with a marker, each terminal would determine which marker they had, show a 3d animation of of the AR animation revealing which ‘weapon’ each player was using. This would then trigger a 3D rendered battle between the given combatants on the main 47″ display (ie an animation of scissors being smashed by rock).

This was the first project we worked with Secret Location on, and it would not be the last. I would highly highly highly recommend them to anyone looking for an amazing little shop.

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