The White Ribbon Campaign Website


Campaign Website for the White Ribbon campaign to end violence against women. The site was art directed by the interactive designers at Young & Rubicam in Toronto and part of a larger social / guerrilla campaign produced by the agency. The launch included a short interactive teaser microsite that encouraged social media engagement using a strategy of confrontational poster installations that encouraged the beginnings of a conversation about societal standards around manliness and violence against women.

For our work, the agency received an Applied Arts award.

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